Probably the football fans throughout the world know by heart of the Serie A, a professional league competition for football clubs in Italy. This popular division is one of the oldest competitions in Europe because it has existed since 1929. Since Serie A has an inevitable global presence considering partnering with the bookies, it allows the companies to progress and develop.
Being associated with a football club does not only provide a great opportunity to access huge audiences but it is also an effective way to market a product or service. The gambling sponsorships have increased in Serie A in which the majority of the teams have at least a sports betting site logo ingrained on their shirt. How have bookies become influential within Serie A?
More than Half of Serie A Clubs have a Gambling Sponsor
Gambling has become inextricably linked to Serie A in which the majority of the clubs have a gambling sponsor on their shirt. Apart from shirts, the sports betting industry often sponsors entire stands or stadiums meaning that gambling logos are conspicuous among the global audience. In fact, since the football matches are broadcast by television broadcasters, the viewers anywhere in the world will see the matches including obviously the team’s shirts.
Apart from the sports betting site’s logo ingrained on their shirt, there are also partnerships with betting brands off the pitch. The ban of all gambling-related sponsorships and advertising partnerships in Lega Serie A has remarkably impacted the clubs’ revenue. Today, this league looks to restore the legislation that prohibits the professional sports clubs from signing sponsorship deals with gambling-related companies. Because not only has it resulted in a great loss to the club but it has also impacted the state’s wallet.
More Money for Seria A and Italian Economics
The link between the gambling companies and Serie A is very strong since it is a way for the clubs to supplement their revenues as well as an opportunity to create gambling brands’ awareness. As a matter of fact, the sums of money invested by the gambling companies in Serie A are evidence of their marketing power. Aside from the clubs, the gambling sponsorship deals are the keys to the Italian economic development with the greater tax revenue to the state.
Mind that signing deals with AAMS (Autonomous Administration of State Monopolies) brands is more profitable than bookmakers with no AAMS because the licensed ones could pay more money. Actually, these gambling companies licensed by the Italian gaming authority enables the soccer clubs to win more advantages when signing a sponsorship agreement. Serie A is an example that betting sponsorships are crucial in sustaining a wider football. Therefore, with a ban on all gambling advertising in Italian professional football, the clubs are experiencing a drastic loss of revenue.
Serie A is the Most Bet on Sport
With the incredible growth of gambling sponsorship and advertising, over half of the wagers on all sports are placed on soccer. European football is the most viewed sport in the world including the Lega Serie A. During the sports season, several football fans have to seek to enter the betting platforms to place their bets. These sports bettors spend a lot of money betting at the licensed sites and on each sports season, the gambling and betting operators win billions of dollars.
This means that the sponsorships are profitable especially on football clubs. That is the reason why every football club has a registered partner bookmaker and the popular teams have sponsorship agreements with some of the greatest bookies. People are engaged to interact with gambling products especially with a continuous stream of technological development introduced to the betting market. Apart from new features, mobile technology is the main factor in sports betting growth. Moreover, with gambling adverts during all live sport aired on television, they certainly impact the viewers not only in Italy but also throughout the world.
