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Home Opinion

UEFA EURO 2020 appears to have had the show stolen by something other than the players

Alex Ford by Alex Ford
June 21, 2021
in Opinion
0
UEFA EURO 2020 appears to have had the show stolen by something other than the players

Spielball, Deutschland vs. Daenemark, Freundschaftsspiel, 02.06.2021 Innsbruck Tirol Oesterreich *** Match ball, Germany vs Denmark, friendly match, 02 06 2021 Innsbruck Tirol Austria Copyright: xkolbert-press/ChristianxKolbertx

With the 2020 UEFA European Championships finally taking place this summer, there will have been a huge amount of anticipation and expectation about what one of the biggest international football tournaments was set to provide football fans all over the world.

Of course, with 24 of the biggest European nations (well, most of them are the biggest), fans would have been right to expect some top-quality football to have been played from the very first whistle in the Italy vs Turkey Group A match that kicked off once the referee, Danny Makkelie, picked the ball out of the remote-driven Volkswagen car – whatever happened to that car, by the way?

However, there will be many football fans that will have felt cheated with some of the football that has been played, with many suggesting that the UEFA 202o European Championships have yet to really be set alight, with some games perhaps being considered rather drab and uninspiring at times, which may have left those using the Betfred promo code that they have been able to find feeling rather disappointed, as well.

Whilst the action on the pitch might have had some fans talking in a negative light, we could all trust Cristiano Ronaldo to do something that would get everyone talking, although we would have expected it to be on the pitch if we were honest as Portugal are the defending champions, after all.

Of course, he bagged two goals against Hungary in their opening game, however it is what he did after that match that has since become an iconic moment of the tournament and one that will perhaps be the main thing remembered when the competition is all said and done.

For those that have been living under a rock the past week or so, CR7 decided to move the two Coca-Cola bottles that had been placed in front of him and moved them out of view of the camera before waving a bottle of water and telling everyone to drink that instead.

The move, which caused Coca-Cola to lose a market value worth $4 billion, has since been replicated by a number of other players, with Paul Pogba removing the Heineken bottle whilst Italian star Manuel Locatelli also removed the two coke bottles.

However, Russia manager, Stanislav Cherchesov, decided to drink as much as he could in one go in his press conference, whilst Ukraine’s Andriy Yarmolenko placed the products in positions that were prominent in the screen before exclaiming that if they needed someone new to sponsor that he should be chosen.

England boss, Gareth Southgate, was asked why he did not move the products and revealed that the sponsorship is important for the greater good of the game, whilst UEFA are now going to hit countries with fines if their players do it.

If anyone were to have a bet on who would be stealing the headlines at UEFA Euro 2020 this summer, Cristiano Ronaldo may have been up there, but Coca-Cola, definitely not.

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EURO 2020 analytics: Switzerland vs Turkey - download our report

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