Gambling companies advertising amongst football clubs have become a popular thing. Of course, it is a very good opportunity to get customers to notice them as there are people who take the clubs they support quite seriously and would support anything that supports their club.
The love of football is a worldwide one, and the number of football fans increases daily. At some point, it seemed like a gender-specific sport as we found more men than women enjoying the game and even betting on their favourite teams to win matches. However, things have fast changed as women are also becoming actively involved in football activities and even engaging in football gambling as well.
This gives us a clear picture of why the gambling industry has seen football as an avenue or a fertile ground to make as much money as possible. Who wouldn’t take advantage of a market with as many readily available customers as football? Nobody. There seems to be a symbiosis between gambling companies and football, and this relationship has proven to be beneficial to both parties and in a way also beneficial to punters and viewers full stop in this article will be exploring the betting companies that advertise among football club.
1xBet with Chelsea, Liverpool and Barcelona
With a commendable five Champions League trophies between the three European football giants in the last decade, they have taken things a bit further by welcoming 1xBet in three separate official partnership agreements in the summer of 2019.
1xBet has signed with Chelsea, Liverpool, and Barcelona on individual multi-year deals to become FC Barcelona Official Betting Partner, Liverpool Football Club Official Global Betting Partner, and Chelsea Football Club Official Global Partner, respectively. According to Chelsea commercial director, Chris Townsend OBE, 1xBet is one of the fastest developing companies and most popular football bet sites not blocked exclusion competing with BetOnline AG, BetSwagger and Tiger Gaming. As far as the football betting industry is concerned, and Chelsea FC is excited to support them in their efforts to increase brand awareness both within the United Kingdom and around the world.
Supporting the view of the Chelsea director’s on 1xBet is Josep Pont, head of FC Barcelona’s commercial area, and member of the FC Barcelona board. Pont added that the half-decade deal with Barcelona including famous players being ambassadors would be beneficial to the Club’s growth both on and off the field. The partnerships between the bookmarker and all three clubs will enable 1xBet to generate new betting fans, with Barcelona, Chelsea, and Liverpool boasting some of the largest fan followings in world football. The Liverpool FC managing director, who is also chief commercial officer, Billy Hogan, explained that the games and special offers by the bookmakers would appeal to Liverpool fans across the globe.
Tottenham Hotspur and William Hill deal
Joining the list of football clubs advertising for betting companies is Top-tier English soccer side Tottenham Hotspur as they extended their partnership with a bookmaker, William Hill. In the new multi-year deal, the gaming and betting gaming company will retain its position as the Premier League outfit’s official betting partner for Europe. William Hill will maintain its presence across Spurs LED perimeter advertising boards and growing digital channels. Football fans will easily place their bets on the William Hill mobile betting site and mobile App using the stadium’s high-density WiFi.
The first time the betting firm partnered with Spurs was ahead of the 2016/17 season, and since then William Hill has invested in a number of community projects that were delivered by the FC’s charitable body known as the Tottenham Hotspur Foundation. This new agreement between the team and bookmarker reinforces William Hill’s commitment to the Tottenham football club and the borough of Haringey.
Manchester City and Marathonbet partnership
Manchester City has finally announced its first-ever training kit partner, bookmaker Marathonbet. This is a major new partnership, for the men and women of Manchester City, and it builds on a year and a half (eighteen months) of Marathonbet as the football club’s Official Global Betting Partner.
All city’s men and women senior teams will have Marathonbet branding added to their training kits. The partnership was launched on the 6th of December 2019 at the City Football Academy as Manchester City’s players Bernardo Silva, Sergio Aguero, Megan Campbell and Gemma Bonner joined Pep Guardiola to unveil the Club’s new kit branding.
Since both organisations began to work together in the summer of 2018, Marathonbet and Manchester City have collaborated on several exciting fan initiatives, with the betting company becoming a major component of the City matchday for football fans at the Etihad Stadium and fans following from all around the world.
This collaboration is both beneficial for the football clubs and the bookmarked clubs make a ridiculous amount of money from partnerships and sponsorships, as the betting companies get the much-needed exposure.
