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Home Opinion

Most Popular Football Betting Markets

Chris Beaumont by Chris Beaumont
January 13, 2025
in Opinion
Reading Time: 4 mins read
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Nowadays, online casinos like Melbet and sportsbooks are becoming more popular than ever.

In this following piece, we will be breaking down some of the most popular football betting markets out there, dissecting how exactly each of these works.

What Is A Betting Market

Before we delve into the most popular football betting markets, though, we must first understand what a betting market is.

Put in the simplest of terms, a betting market is an option corresponding to a different area of a game or sport in which bettors can place stakes.

Football Betting Markets 

With football worldwide being one of the most popular sports out there, it subsequently has a wide range of betting markets.

Although each of these differ in their own unique way, a number of these can actually be categorised.

Beneath, we have selected some of the most prevalent football betting markets, explaining what elements of the game these correspond to.

Match Winner

Arguably the most straightforward and popular football betting market out there, match-winner bets can be used on a majority of football matches.

As their name implies, this involves the bettor placing a stake on which team they think will come out on top and win the match by the end of regular time. 

Although these bets are as straightforward as that, there are still a number of key factors that can be considered before making any decisions.

These include things such as researching a team’s form, any previous matchups the two sides may have had and even what star players each team has.

Over/ Under Goals

Over/ Under goals, as their name also implies, allow bettors to place stakes on a game or team concerning the number of goals there will be.

This football betting market often displays its betting options in 0.5 intervals, with players being able to decide whether or not the total goal scored by the end of a game will be above or below the selected amount.

Once again, over/under markets can also have a number of factors to take into consideration, with most of these being the ones we mentioned above regarding match-winner bets.

Handicap

Handicap bets are a unique football betting market that has become more prevalent in recent years.

These bets work similarly to match winner bets, however, sides will have theoretical handicaps applied to them.

For example, if a team has a -1 handicap, the team must win by at least two goals in order for them to be determined winners.

Alternatively, if they have a +1 handicap, the team must not lose by more than two goals in order to be deemed winners.

These handicaps are completely theoretical.

However, these could increase the odds of outright favourites as they have to overcome a threshold in terms of the handicap.

Card Bets

In recent years, one of the football betting markets that has seen a dramatic rise in popularity is card markets.

With this type of bet, players select individual players who they believe may be given a card within a match.

These can either refer to red or yellow cards, and like match-winner bets, certain factors should be considered before making these selections.

For example, if a team has a player renowned for picking up cards and committing a lot of fouls, paying attention to their odds could be helpful.

Foul Bets

Speaking of players committing fouls, player foul options are relatively new football betting markets.

However, they have become popular since being introduced to online sports books.

With this type of bet, players can bet on whether a player will commit a number of fouls in a match.

Over/ Under Corners

Over/under corner betting markets work in a similar fashion to over/under goal markets.

Once again, the options in this market are displayed in 0.5 intervals, and from here, bettors could predict whether or not there will be above or below a set number of corners within regular time of a match.

This could relate to the match as a whole or even to certain team totals for corners.

Goalscorer Markets

Moving from team bets towards a market more focused on individual players, goalscorer markets allow bettors to predict who they think will score within a match.

Each player will have their own respective odds, with that often being determined by their form or even their position on the pitch.

With this football betting market, bettors could select a player to score first in a match, last in a match, or just at any time in the game.

Double Chance Bets

Once again, referring back to a market that correlates with matching results, double-chance bets work pretty similarly to match-winner bets.

WIth these bets, bettors select a team they think will win a match, however, these bets will also cover a draw if the match ends in a stalemate.

Due to it covering two of the 3 possible outcomes in a football match, they are referred to as double chance bets, however the odds are typically lower than the standard match winner bets.

Both Teams To Score

Both Teams To Score markets, often abbreviated to BTTS, do exactly what they say on the tin per se.

With this, bettors can place a stake on whether or not they think both teams will score in a match.

Making note of both team defensive and attacking statistics could be key elements to consider if choosing to place these bets.

Correct Score

Finally, correct score betting markets are a more specific option within the world of football betting.

As they can be denoted from their name, these bets entail a bettor placing a stake on the exact score they think a match will end.

As these bets are a lot more specific in terms of the result, the odds are usually higher than most of the other markets we have already discussed.

Chris Beaumont

Chris Beaumont

Former Football Manager nut and lover of all things data and stats in scouting - founder of Total Football Analysis and Director of Scouting & Analysis Operations for Velez CF

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