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Total Football Analysis welcome Chris Mumford to the team

Today, we are excited to welcome Chris Mumford, Professor of Innovation at UNC Chapel Hill, to join us as a Senior Advisor.

Chris joins us with the tasks of accelerating growth by co-developing thought leadership content and facilitating distribution in Asia and North America. He will also host and produce the TFA EPL Podcast.

During the last 22 years, Chris founded several businesses in the US and Asia. He served in roles as CEO, CFO, COO, VP Sales and VP Design while raising over $30 million from VC and Private Equity. Chris was an investment banker for 5 years. He is currently writing a book on Sports Entrepreneurship for Columbia Business School Press. His research includes sports analytics and artificial intelligence as well as fan experience enhancement. He is a co-founder of the Accelerator School, a soccer-focused middle and high school located in Cary, North Carolina and Malaga, Spain.

Chris advises men and women professional soccer players in career management. Since 1983, he is passionate about goalkeeper coaching. He was a goalkeeper at UNC Chapel Hill.

We at Total Football Analysis are excited to add a senior advisor with Chris’ international experience to scale our efforts to be thought leaders in analytics-informed football media.


Chris Darwen // Founder, Total Football Analysis